Remarketing advertising is shown to users who have already contacted your brand on the website or through a mobile application. The goals of your campaign may be different - sales on the site, registrations or brand awareness. Using remarketing can make a significant contribution to the success of your strategy.
Regardless of the stage at which the potential client left your site, you can access it again by setting up targeted remarketing lists with specific conditions. For example, for users who have added something to the cart on the site, but have not completed the transaction.
There are several types of remarketing that work equally on different platforms (Google Ads, Facebook, Instagram, GMP, etc.):
- Standard remarketing. Users who visited your site before, see your ad on other sites or applications that make up the network.
- Dynamic remarketing. Users see ads for exactly those products and services that they were interested in on your site.
- Remarketing on the list of email addresses, mobile phones, etc. You add a list of email addresses, mobile numbers that your customers have voluntarily provided. They see your ads on Google, Facebook, etc., using them through their accounts.