Leading links to your site from other sources is one of the key factors of ranking in search engine results. Building qualitative and natural link profile is a guarantee of stable growth of the site in the search results and attracting both organic and referral traffic.
Technical Link Building
Sites that already occupy TOP-10 in the results of search results, have a significant amount of external reference mass. Their reference profile has been formed over the years. So in order to compete with them for a place in the TOP-10, it is necessary to catch up with them in terms of quality reference mass.
This is what technical Link Building is responsible for. Our specialists study the reference profile of sites from the TOP-10, and, according to the main target requests, bring client's project to the appropriate level by placing links to various sites that meet certain criteria.
These are a small part of these criteria:
- Topics of the site and content relevance;
- Geography of traffic and its growth on the site;
- Audience size and spamming;
- Indexability, etc.
Total number of parameters reach more than 30.
Such a serious approach to building a link profile is necessary, because an incorrect strategy for building link mass, poor quality links, obvious spam and other negative factors can lead to sanctions, which may lead to a traffic loss and a decrease in the site's search results.
Outreach is about getting real links through the placement of text and video content, advertising, promotional materials, press releases, infographics and other types of content on popular sites.
For these purposes we involve bloggers, site owners, influencers and narrow specialists with authoritative information and suitable audience.
Well-conducted outreach perfectly influences the ranking of the site in the results of search engines, providing a variety of external links and reinforcing the credibility of the brand among real users.
Results of a qualitative outreach:
- Increase in real reference mass;
- Increase in organic and referral traffic;
- Increase in the authority of the promoted website for search engines;
- Brand awareness.
Creating Private Blog Network
PBN (Private Blog Network) is another effective link building method, which consists in creating a network of thematic sites or blogs leading the client to the client's site.
Such pages may consist of new or restored sites with good domain performance and subject material. This external linking mass provides search traffic and raises the promoted site in search results.
This method of marketing is capable to increase customer loyalty at times. Crowd marketing provides positive comments on blogs, forums, product cards, videos, etc. It includes answers or recommendations from satisfied customers and solves several problems at once:
- disproof of negative reviews;
- targeted traffic to the site;
- search engine promotion;
- increasing brand loyalty.
Promotion through PR articles
Unique feature articles on external resources with links to the client's project is the most effective way of building a qualitative link mass and attracting audiences from other sites. Such content is best perceived both by users and search engines.
If these articles are well written, they become sources of traffic to your site. To prepare materials, it is necessary to conduct research on the topic, select keywords and make the article as easy to read as possible. Also don't forget about the quality of the site, on which the article is placed.
Work with reviews
The presence of a variety of reviews is one of the main factors affecting customer confidence in the brand. Qualitative work with reviews provides a positive image of the company, increases the loyalty of existing users and the interest of potential customers.
This type of promotion involves attracting feedback from the audience , working with it on external resources, collecting recommendations about brand and working with negative reviews using crowd-marketing and legal tools.