Creative Production for one of the largest online retailers in the mineral water market.

CLIENT'S TASK

In a short period of time, prepare a video for the launch of the YouTube advertising campaign. Important: the promotion of the online shop was carried out with the promotion of the seller’s mobile add-on

THE CONCEPT

Two options were suggested for the implementation of the task:

• With a focus on mobile app - a quick and easy way to arrange water delivery

• With a focus on the comfort of online deliveries: a demonstration of the advantage of placing an order and receiving water bottles at home, without spending time and effort

CORRECTIONS

As a result of the discussion of the proposed concepts, the first option was chosen for revisions, for which the following amendments were made:

• the visual style is closer to the addendum than to the website;
• fonts and the logo have been changed;
• graphic elements have been refined and a new background has been selected.

The final version of the video added a voiceover and the sounds of the interaction of graphic elements