Creative Production for one of the largest online retailers in the mineral water market.
My Water Shop is an online store representing IDS Borjomi Ukraine, one of the largest water extraction operators in Ukraine
In a short period of time, prepare a video for the launch of the YouTube advertising campaign. Important: the promotion of the online shop was carried out with the promotion of the seller’s mobile add-on
Two options were suggested for the implementation of the task:
- With a focus on mobile app - a quick and easy way to arrange water delivery
- With a focus on the comfort of online deliveries: a demonstration of the advantage of placing an order and receiving water bottles at home, without spending time and effort
As a result of the discussion of the proposed concepts, the first option was chosen for revisions, for which the following amendments were made:
- the visual style is closer to the addendum than to the website;
- fonts and the logo have been changed;
- graphic elements have been refined and a new background has been selected.
The final version of the video added a voiceover and the sounds of the interaction of graphic elements