CRM & Email Marketing is a complex of services, which includes collection of data about users and distribution of personalized offers via trigger, promotional and content mailings, push notifications, Viber and SMS.
With the help of our tools, you can increase sales not only by attracting new traffic to the site but also by working qualitatively with the already existing base. We place great emphasis on the return of users, thus helping our clients to benefit by returning investments in the collection of the base.
The objectives of CRM marketing can be:
- Increasing the frequency of purchases, the average check;
- Boosting repetitive sales;
- Building loyalty, strengthening brand awareness;
- Returning inactive customers.
Like any other type of service, email marketing begins with an audit. The specialist analyzes the existing base, makes recommendations to improve work with it and builds a strategy for the nearest future. After that, he sets up the chains and manages the mailings themselves.
The client provides access to the mailing system or sends a document with reports for the selected period. We analyze previous and current campaigns, measure the effectiveness of key email marketing indicators such as deliverability, Open Rate, Click Through Rate, Churn Rate and others. After the audit, we develop personalized recommendations to improve key performance indicators.
To create a strategy we study the audience, segment it and think over the type of communication with each segment, advise on distribution services. The result of the work is a working strategy of 10-15 pages, which corresponds to the goals and budget of the client.
As part of a comprehensive promotion we will clean up and process the database, set up the mailing service, its integration with the website, the CRM system, Google Spreadsheets, Facebook Leads and other applications. According to the results of the audit and the developed strategy, we will create a content communication plan and launch content, promo and trigger distribution on the selected channels – Email, Push, Viber or SMS.
After understanding the goals of the trigger communication, we build the logic of mailings, think over the frequency and target actions. We create the texts of the chain, approve and customize the script in the selected mailing service. The cost of the trigger chain depends on the number of mailings in it.
To create a chat bot we use ManyChat or DialogFlow (from Google). We develop the structure, create a program and set up integration with the selected messenger – Viber, Telegram or Facebook Messenger, for instance. Free customer support within a month after implementation.
We customize the integration of the mailing service with the website, the CRM system, Google Spreadsheets, Facebook Leads and other applications using API keys. If the integration is nonstandard, we use a special service, where we create a client's account and develop integration mechanics, which will automatically create or update contacts in the mailing service after the corresponding action in the CRM system or another application.